Cold calling as a sales technique for freight brokers
Cold calling is a sales technique where sales representatives call potential customers they’ve never interacted with before in hopes of getting them interested in their product or service. Cold calls are also made to learn more about a prospect’s needs and identify decision-makers. Cold calling mainly focuses in: This tactic will help to introduce your business to potential customers over the phone. Its effectiveness varies depending on when calls are made, who they are placed to, and how many are completed. The main objective is