Cold calling as a sales technique for freight brokers

Cold calling is a sales technique where sales representatives call potential customers they’ve never interacted with before in hopes of getting them interested in their product or service. Cold calls are also made to learn more about a prospect’s needs and identify decision-makers.

Cold calling mainly focuses in:

  • Extensive research
  • Let rejection motivate you
  • Know the best times to make cold calls
  • Use trigger events
  • Keep positive always

This tactic will help to introduce your business to potential customers over the phone. Its effectiveness varies depending on when calls are made, who they are placed to, and how many are completed. The main objective is to develop relationships by qualifying leads or making prospects aware of your business.

Cold calling might also result in rejection. Let’s face it, rejection is a part of the sales process. Instead of taking it personally, view it as an opportunity to enhance your sales talents. And never give up! one day that customer may need your help.

At STT Logistics Group, we like to think of cold calling a little differently. We view it as our chance to highlight what makes us unique and how our services can offer them the solutions they’ve been looking for. We have a dedicated team of experts, passionate about creating these vital connections, and they are skilled in the art of cold calling. Available around the clock, they are just a call away.



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